1. Research & Brainstorming session:
we aim to understand the values standing behind our customer that will help us adjust the service to their vision. We will collect the marketing goals, selling points or strategies for selling points of the product and competition.
We create to turn the information into a product vision based on the information we gathered. Working on such prototypes gives you more freedom in applying changes than to do so on a live product.
Finally, it is time to start actually designing your product. This is the time to focus on colours and fonts, experiment with different layouts etc. The assets created during this step will be consulted with the development team since not every idea will be easy, or even possible, to implement.
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